Crytek Thinks Free Game Demos Will Soon Be Extinct
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An anonymous reader writes with this quote from Develop: "The CEO of indie studio Crytek has defended EA's divisive 'premium downloadable content' strategy, while also predicting the extinction of free game demos. ... Crytek's co-founder Cevat Yerli said he wasn't sure that a demo of Crysis 2 was going to be released. He said: 'A free demo is a luxury we have in the game industry that we don't have in other industries such as film. Because we've had this free luxury for so long, now there are plans to change this people are complaining about it. The reality is that we might not see any free game demos in the long term. ... Yes it is quite unpopular, but this is a messaging issue. The problem with any new strategy like this is it initially may appear as a blood-hungry, money-grabbing strategy. But I think there is a genuine interest here to give gamers something more than a small demo released for free. Really, what this is, is an attempt to salvage a problem. The industry is still losing a lot of money to piracy as the market becomes more online-based. So it's encouraging to see strategies outlined to combat this.'"
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