For me it's the fact that I can achieve something that is, to an extent, lasting and tangible. When playing single-player rpg's and the like, once you clock the game, it's over and you have nothing really to show for it.
With MMO's, you character grows and develops over time, it's there when u want it, you can leave it when you don't, and it will still be there when you come back. I hardly play any single-player stuff anymore.
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