I think I like the levelling up factor. Whether you are an an Ibis starter noob ship in Eve with 1000 credits to your name, or an 88 hp person in Entropia, every day you play you are just that bit better than you were the day before. Also it is a lot more social than single player games and apart from some of the MMO's that sadly fail, you exist in a persistant virtual universe. 
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